We helped an ethical fashion brand make 11x ROAS through Meta Ads
Overview
The Problem
Our Solution
The Results
An ethical fashion label approached us to help increase their sales and revenue through Meta Ads, after having tried and failed to do so themselves.
Despite spending over 6-figures, the client’s previous meta ads never exceeded over a 2x ROAS. The existing data was inefficient for immediate sales, and professional help was necessary.
We initially launched 4 ad sets, testing and optimising based on best performers, and eventually launched a retargeting campaign for warm and engaged leads. After meta’s learning phase, we focused on top-performing strategies and introduced retargeting techniques, including lookalike and custom audiences.
Within just four days of our initial strategy session, a full-scale Facebook funnel was operational. In three weeks, ROAS soared to 2.5X, and by the end of the first month, we achieved an average 4.36X ROAS.
The outcome was a staggering 11X ROAS from targeted campaigns, turning around their ad spend woes into a resounding success.
