Case Studies
Discover How We Turn Challenges into Triumphs
From Fashion Frustration to 11X ROAS: How We Turned a Failing Ad Spend into Sustainable Triumph
Reviving a Beauty Brand: How We Drove 89 Sales in Just Two Weeks for a Makeup Line
Turning Ad Spend into Success: How We Generated 29 High-Quality Leads for a Beauty Partner’s Brand
From Clicks to Conversions: How We Drove 42 Qualified Leads for a Beauty Partner’s Brand
Reviving a Beauty Brand: How We Drove 89 Sales in Just Two Weeks for a Makeup Line
Reviving a Beauty Brand: How We Drove 89 Sales in Just Two Weeks for a Makeup Line
The Challenge
A makeup brand was struggling to drive sales and retain its high-income clientele. With more affordable competitors dominating the market, the brand was losing existing customers and failing to attract new ones. The challenge was to re-engage previous buyers and convert new leads while reinforcing the brand’s high-end appeal.
The Process
To counteract the competition’s affordability, we repositioned the brand as a must-have item that elevates the user’s status. We introduced a limited-time discount to add value and attract interest
This strategic approach was communicated through a meticulously designed Facebook ad campaign, showcasing the product's exclusivity and the special offer.
The Results
The campaign's impact was immediate and impressive. Within just two weeks, we achieved 89 purchases with a remarkably low cost per acquisition of $7.28.
The campaign not only sparked buzz around the brand but also delivered substantial sales, demonstrating the effectiveness of our targeted strategy.
From Fashion Frustration to 11X ROAS: How We Turned a Failing Ad Spend into Sustainable Triumph
The Problem
Despite investing over six figures, the client’s previous marketing efforts had yielded disappointing results, with less than 2X ROAS. The existing data was ineffective for driving immediate sales, and the urgency for a turnaround was paramount.
The Process
Despite investing over six figures, the client’s previous marketing efforts had yielded disappointing results, with less than 2X ROAS. The existing data was ineffective for driving immediate sales, and the urgency for a turnaround was paramount.
We tested various audiences, refined our approach based on performance, and implemented a comprehensive re-engagement campaign.
After a meticulous audience analysis, we focused on top-performing strategies and introduced advanced retargeting techniques, including lookalike and custom audiences.
The Results
Within just four days of our initial strategy session, a full-scale Facebook funnel was operational. In three weeks, ROAS soared to 2.5X, and by the end of the first month, we achieved an impressive 4.36X ROAS.
The most remarkable outcome was a staggering 11X ROAS from targeted campaigns, turning around their ad spend woes into a resounding success.
Reviving a Beauty Brand: How We Drove 89 Sales in Just Two Weeks for a Makeup Line
The Problem
A makeup brand was struggling to drive sales and retain its high-income clientele. With more affordable competitors dominating the market, the brand was losing existing customers and failing to attract new ones. The challenge was to re-engage previous buyers and convert new leads while reinforcing the brand’s high-end appeal.
The Process
To counteract the competition’s affordability, we repositioned the brand as a must-have item that elevates the user’s status. We introduced a limited-time discount to add value and attract interest
This strategic approach was communicated through a meticulously designed Facebook ad campaign, showcasing the product's exclusivity and the special offer.
The Results
The campaign's impact was immediate and impressive. Within just two weeks, we achieved 89 purchases with a remarkably low cost per acquisition of $7.28.
The campaign not only sparked buzz around the brand but also delivered substantial sales, demonstrating the effectiveness of our targeted strategy.
Turning Ad Spend into Success: How We Generated 29 High-Quality Leads for a Beauty Partner’s Brand
The Problem
In the fiercely competitive beauty and cosmetics sector, generating valuable leads can be exceptionally challenging. Our client faced a significant hurdle with a modest ad spend of $1,493.47 and a click-through rate of only 1.99%, compounded by a high cost per lead of $51.50.
The situation demanded immediate and effective action to improve lead generation and optimize their return on investment.
The Process
We tackled this challenge with a targeted, multi-faceted strategy. First, we conducted an in-depth analysis of the client’s target audience to pinpoint crucial demographics and preferences.
We then refined our ad creatives and messaging to better resonate with potential customers in the beauty niche. Strategic adjustments to targeting parameters and ad placements were made to enhance reach and engagement.
Our approach focused on not just increasing the volume of leads, but also ensuring their quality and relevance.
The Results
The results were impressive. Despite the initial difficulties, our efforts yielded 29 high-quality leads with a cost per lead of $51.50.
This performance exceeded the client’s expectations and highlighted the effectiveness of our tailored strategy.
By combining precise targeting with compelling messaging, we successfully created a robust pipeline of qualified prospects, enabling the client to drive conversions and achieve their business goals in a competitive market.
From Clicks to Conversions: How We Drove 42 Qualified Leads for a Beauty Partner’s Brand
The Problem
In the cutthroat world of beauty and cosmetics, converting clicks into actual leads can be a significant challenge.
A recent client approached us, concerned about their lackluster results despite a promising click-through rate of 6.64% from an ad spend of $1197.42.
The real issue lay in the high cost per lead of $28.52, underscoring the need for a strategic overhaul to enhance lead quality and optimize their ROI.
The Process
To tackle this challenge, we crafted a targeted strategy focusing on maximizing ad efficiency.
We began with a detailed audience analysis to pinpoint key demographics and preferences. With this data, we refined our ad creatives and messaging to better connect with the beauty-conscious audience.
We also optimized our targeting parameters and ad placements to enhance both reach and engagement. This meticulous approach was designed to not only increase the volume of leads but also ensure they were highly qualified and primed for conversion.
The Results
Our strategy delivered transformative results. We successfully generated 42 high-quality leads at a cost per lead of $28.52, surpassing the client's expectations.
By leveraging targeted optimization and personalized messaging, we provided the client with a strong pipeline of qualified prospects, setting the stage for improved conversions and business growth in the competitive beauty market.
Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used Hawke AI to make their marketing just as simple.
Challange
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Approach
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The Results
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Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used Hawke AI to make their marketing just as simple.
Challange
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Approach
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The Results
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Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used Hawke AI to make their marketing just as simple.
Challange
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Approach
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The Results
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Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used Hawke AI to make their marketing just as simple.
Challange
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Approach
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, num quam enim ab voluptate id quam harum ducimus. Cupiditate similique.
The Results
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