We helped a luxury, clean makeup brand generate 89 sales in 2 weeks through Meta Ads
Overview
The Problem
Our Solution
The Results
This luxury makeup brand came to us after struggling to drive consistent sales. Their products were meticulously crafted, high-quality, and ethically produced, but they were losing to cheaper, greenwashed competitors who were simply louder in the market. The founder wanted to establish the brand as the premier choice for women who valued both beauty and exclusivity.
The brand’s products were clearly high-quality, but it wasn’t being conveyed that way. Prospective buyers weren’t given a clear reason to choose this brand over mass-market options, they weren’t convinced why they should pay more when “similar” products existed at lower prices. Without a clear differentiator, sales were stagnant.
We repositioned the brand through Meta Ads to emphasise its luxury identity, rather than compete on price. The campaign:
Highlighted the artistry, heritage, and craftsmanship behind the products
Positioned the brand as a statement of taste and discernment, not just another beauty product
Used aspirational visuals and copy that evoked exclusivity and confidence
Targeted affluent women and gift buyers, audiences who value prestige and were willing to invest in premium, excellent quality products
Within just two weeks of launching the campaign, we achieved:
89 purchases
Cost per purchase as low as $7.28
Renewed momentum, with customers associating the brand with quality and exclusivity
By reframing the brand as the luxury benchmark in its category, we helped it step out of the crowded mid-market and attract the kind of clients it was truly built for.
